These terms govern your use of soch.ae and any generative AI, digital marketing, 3D/WebGL website or development services you engage Soch to provide. Please read them before using the site or working with us.
Last updated: 19 July 2026
These Terms & Conditions ("Terms") are entered into between Soch ("Soch", "we", "us", "our"), a digital agency operating from Dubai Media City, Dubai, United Arab Emirates, and any person or entity that browses soch.ae (the "Website") or engages Soch to provide services ("you", "your", "Client").
By accessing the Website or instructing Soch to begin any work, you accept these Terms in full. If you do not agree with any part of these Terms, please do not use the Website or engage our services. Where a separate signed proposal, statement of work or service agreement exists for a specific project, that document takes precedence over these Terms to the extent of any conflict.
You may browse and use the Website for lawful purposes connected to evaluating or engaging Soch's services. You agree not to:
We may suspend or restrict access to the Website, in whole or in part, at any time and without notice, including for maintenance, security, or misuse of the Website.
Unless otherwise stated, all content on the Website — including text, graphics, logos, layouts, 3D/WebGL experiences, video and source code — is owned by or licensed to Soch and is protected by UAE and international intellectual property law. You may view and share pages of the Website for personal, non-commercial reference, but you may not reproduce, modify, distribute, or create derivative works from Website content without our prior written permission.
Ownership of intellectual property created during a client engagement (creative assets, code, designs, ad creatives, 3D builds and similar deliverables) is addressed in Section 4 below and, where applicable, in the relevant proposal or service agreement.
Soch provides generative AI ads and reels, digital media and performance marketing, SEO/GEO/AEO, 3D and WebGL website builds, and web/app development and support services. The specific scope, timeline, and deliverables for any engagement are set out in a proposal, quotation, statement of work, or written agreement ("Engagement Document") issued to the Client, and these Terms apply alongside that Engagement Document.
Work is carried out based on the scope agreed in the Engagement Document. Requests that fall outside that scope (additional pages, extra revision rounds, new ad variants, expanded functionality, and similar) may be treated as a change request and quoted separately before work begins.
You agree to provide timely feedback, approvals, brand assets, copy, access credentials, and any other material reasonably required for Soch to deliver the engagement. Delays in providing these may delay delivery timelines correspondingly, and Soch is not liable for delays caused by late or incomplete Client input.
Upon full and final payment for an engagement, ownership of the final agreed deliverables (for example, final creative files, final website code, or final ad assets) transfers to the Client, except for: (a) Soch's pre-existing tools, frameworks, templates, and know-how used to produce the deliverables, which Soch retains; and (b) any third-party licensed assets (stock imagery, fonts, plugins, libraries) which remain subject to their original licence terms and are not owned outright by either party. Soch may, unless otherwise agreed in writing, showcase completed work in its portfolio and marketing materials.
Fees for services are set out in the applicable Engagement Document and are quoted in AED unless stated otherwise. Typical terms include an upfront deposit before work begins, with the balance invoiced on delivery or on a monthly/retainer basis for ongoing marketing and support services — the specific schedule will be confirmed in writing for each engagement.
Invoices are due within the period stated on the invoice (typically 7–14 days) unless otherwise agreed. Late payments may result in paused work, suspended deliverables, or the removal of live assets (such as a website or ad campaign) until outstanding amounts are settled. We reserve the right to apply reasonable late-payment charges where permitted by law. Third-party costs incurred on your behalf — such as ad spend, stock licensing, domain/hosting fees, or paid plugins — are billed separately or passed through at cost, as agreed.
Either party may propose changes to an engagement in writing; changes affecting scope, cost, or timeline require mutual agreement before proceeding. If the Client cancels an engagement in progress, Soch will invoice for work completed and costs reasonably incurred up to the point of cancellation, and any deposit paid is generally non-refundable as it secures scheduling and resource allocation. Ongoing monthly retainers (for example, marketing or support services) may be cancelled by either party with the notice period stated in the relevant Engagement Document, typically 30 days.
Because our services are custom and labour-intensive from the outset, refunds are considered on a case-by-case basis and are not guaranteed once work has commenced, except where required by applicable law.
Each party agrees to keep confidential any non-public business, technical, or financial information disclosed by the other party in connection with an engagement, and to use it only for the purposes of that engagement. This obligation does not apply to information that is or becomes public through no fault of the receiving party, or that must be disclosed by law.
The Website and its content are provided "as is" and "as available", without warranties of any kind, express or implied, to the fullest extent permitted by law. Nothing on the Website constitutes professional, legal, financial, or investment advice, and you should not rely on it as such.
See our full Disclaimer page for more detail.
To the maximum extent permitted by UAE law, Soch's total liability arising out of or in connection with the Website or any engagement — whether in contract, tort, or otherwise — is limited to the total fees paid by the Client to Soch for the specific engagement giving rise to the claim in the twelve (12) months preceding the event. Soch is not liable for indirect, incidental, special, or consequential loss, including loss of profits, revenue, data, goodwill, or anticipated marketing results, even if advised of the possibility of such loss. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under mandatory UAE law.
You agree to indemnify and hold Soch harmless from claims, damages, or expenses (including reasonable legal fees) arising from your breach of these Terms, misuse of the Website, or content and materials you supply to Soch for use in an engagement (including any claim that such materials infringe a third party's rights).
We may suspend or terminate your access to the Website at any time for conduct that breaches these Terms. Either party may terminate an ongoing engagement in accordance with the notice terms in the relevant Engagement Document, or immediately in the event of a material, unremedied breach by the other party. Sections that by their nature should survive termination (including Intellectual Property, Confidentiality, Disclaimer, Limitation of Liability, and Governing Law) continue to apply after termination.
These Terms are governed by the laws of the United Arab Emirates, as applied in the Emirate of Dubai. Any dispute arising out of or relating to these Terms or an engagement with Soch that cannot be resolved amicably shall be subject to the exclusive jurisdiction of the competent courts of Dubai, UAE, without prejudice to any mandatory consumer-protection or free-zone jurisdictional rules that may apply.
We may update these Terms from time to time to reflect changes in our services or legal requirements. The "Last updated" date at the top of this page indicates when the Terms were last revised. Material changes will be reflected on this page; continued use of the Website or ongoing engagement of our services after changes are posted constitutes acceptance of the revised Terms. For active engagements, changes to service-specific terms will be agreed in writing.
If you have questions about these Terms, please contact us:
See also our Privacy Policy.
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